In today’s digital landscape, video has become a key component of effective marketing. Here’s why:
Higher Engagement: Video content can increase organic traffic by 157% from search engine results (BrightEdge).
Improved Retention: People remember 65% of visual content three days later, compared to just 10% of what they hear (John Medina, Brain Rules).
Social Sharing: Video content is shared 1,200% more than text and images combined (Wordstream).
Higher Conversion Rates: Including a video on a landing page can increase conversion rates by up to 80% (Unbounce).
SEO Boost: Websites with video content tend to rank higher on search engines.
Incorporating video into your strategy can significantly boost your brand’s impact.
Jiro Kumakura
